Include the sales rep in the
retail digital transformation.

Include the sales rep in the
digital transformation
retail

Oto is a platform that empowers sales reps at physical stores with data, AI and technology to contact any customer with personalized communications and drive in-store or online traffic to sell more.

Choose where to begin the retail transformation:

Brands that are
empowering sales reps as part of the omnichannel transformation.

Brands that are
empowering sales reps as part of the omnichannel transformation.

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Case Lebes

Watch the testimonial of Lojas Lebes, which is converting 25% of WhatsApp messages into sales in over 160 stores.

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Novo Mundo
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Centauro
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Multiloja
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Improve the performance of your
sales team

Our goal is to reframe the
Sales rep's, Store' and Brand's role

Our goal is to reframe the Sales rep's,, da Loja and Brand's role

The paper

The SALES REP

Who only assists customers in the store

Begins to work in the pre and post sales funnels in an O2O orchestrated manner.

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The paper

The STORE

No longer just sales point, becomes an omnichannel strategy

Acting as a media channel managed by performance KPIs.

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The paper

The BRAND

Which previously did not include stores and sales reps in its own digital marketing channels

Becomes more customer-centric with the inclusion of stores and sales reps in the strategy.

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For the sales rep

  • Contact suggestions for each customer
  • Promotional campaigns
  • Online browsing behavior
  • History of interactions with sales reps
  • Targets & Gamification
  • Store sales integrated with e-commerce
  • Loyalty and installment program status
  • History and status of NPS metrics
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Daily contact suggestions based on pre-defined marketing campaigns or artificial intelligence.

Through targeted campaigns, the sales team receives contact suggestions for each stage of the customer's life cycle.

Examples include birthdays, abandoned carts, and the arrival of long-awaited products.

E-commerce data, such as products browsed and abandoned, in the sales rep's hands.

Previous interactions with a customer, including interactions with other sales reps, are recorded for future reference.

Create and track targets that contribute to the overall Previous interactions with a customer, including interactions with other sales reps, are recorded for future reference.. sales reps earn points for achieving their objectives and can track their progress in the app.

By generating a QR Code, the sales rep makes a sale in e-commerce and has the conversion attributed to them.

Your sales team will no longer lose sales in-store due to a lack of product or e-commerce pricing conditions..

Give sales reps visibility of the customer loyalty tier and accumulated points. Provide personalized service while taking a holistic view of the consumer-brand relationship.

If the customer is a promoter or detractor, the sales team can adjust its approach. In addition to being able to cross-reference the sales rep's impact with the NPS of the clients assisted.

For the store

  • Performance indicators by store and sales rep
  • Campaign performance indicators
  • Ranking of sales reps by different KPIs
  • Management of salespeople's goals
  • Analytical view of personas and clusters by store
  • NPS store-to-store analysis
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Daily contact suggestions based on pre-defined marketing campaigns or artificial intelligence.

Understand which campaigns produce the best results. Track each one's performance, including sales, assigned revenue, contacts made, and much more.

View a ranking of sales reps based on sales, conversations, conversion rate, and other metrics, by store or region.

Create and manage app usage goals or sales targets, as well as award points, with a gamified system that encourages your sales team to be proactive.

Create and manage personas based on consumer interaction and behavior data, allowing for a more in-depth examination of your base or specific stores.

Track customer satisfaction from your base and use store filters to take more targeted NPS actions.

For the brand

  • Construction and analysis of cluster and personas
  • Omnichannel Media Attribution
  • CRM analytical view of store performance
  • CRM analytical view of product sales
  • Digital Channel Performance Dashboards
  • Activation of audiences in marketing clouds
  • Activation of audiences on paid media channels
  • Orchestration of direct channels including the sales rep
  • Message Templates for Sales reps
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Daily contact suggestions based on pre-defined marketing campaigns or artificial intelligence.

Daily contact suggestions based on pre-defined marketing campaigns or artificial intelligence.

Keep track of revenue and conversion data from various stores, customer profiles, and media placement. Compare the performance and features of various branded stores.

Understand the product lifecycle, as well as sales and price variations. Discover which demographics buy a specific product: segment, average ticket, location, age, and so on.

Track brand performance holistically, taking into account all sales channels.

Create targeted customer audiences and export to the market's leading Marketing Clouds, such as Responsys, Salesforce, All in, among others.

Export your audiences to media platforms like Google, Facebook, and Instagram, among others. Create scheduled automatic exports with configurable update intervals.

Include Oto as a player in the orchestration of campaigns in your Marketing Cloud, transforming CRM strategies into salespeople actions.

Create message templates that adhere to the brand's communication and tone of voice for the store team to use. Personalize messages, using customer information.